We’re Tonic

And we want to take the journey with you.

We are marketers who help companies sustain innovation through
strategic thinking, business planning, and effective execution.

 

We are senior-level partners with big brand pedigrees who actually do the work.

We help emerging companies find their value positioning and tell their stories. We drive sales and awareness for new and established brands. We create and drive winning strategies for emerging and under-marketed brands. We are marketing industry vets who have transformed brands from small to big, niche to mainstream. Whether helping our clients define and differentiate themselves, engage and activate markets and market segments or just drive sales, we plan and execute to provide relief not added work.

We are marketers who have transitioned into an integrated marketing, communications, e-commerce, and sales team over years of experience across industries and disciplines. This unique perspective informs our approach and has proven to be very successful for clients big and small.

Featured
A Focus On Food
A Focus On Food

The majority of Tonic's client engagements are in the food and beverage industry. Our clients include new brands just finding their way, established brands facing a specific challenge, and products that are still in the process of determining their positioning and becoming the brands they want to be.

Read More →
Featured
Tonic in the Community
Tonic in the Community

Tonic is very active in the community, volunteering its services to individuals and organizations with a passion for food and beverage marketing or who want to acquire new skills, and volunteering its time to a number of community causes, from public schools to childhood nutrition.

Read More →

Meet Bob

Bob’s marketing career is characterized by a long track record of building efficient and profitable sales with companies from inception to their final exit strategy. He brings passion and enthusiasm to marketing that is contagious and that produces results. His approach combines creativity, technical marketing skill, and an overall business sense for strategic positioning.

 

Meet Beth

Beth has been in communications for more than 20 years and while she still knows traditional publicity fundamentals are still king, she is really excited about how marketing is becoming more and more digitally-focused with a new set of challenges. Her work is sales-focused, which connects consumers to brands both online and in store.

 

Meet Chris

Chris has more than 20 years of experience managing public relations teams and campaigns, primarily for clients in the healthcare and consumer health space. Chris’s experience includes significant work in the pharmaceutical and biotech spaces for clients including Bayer, Merck, Boehringer Ingelheim, Novartis, Schering-Plough and ImClone Systems.