What We Do

**We help companies sell themselves.**

We work with established brands, founders, and entrepreneurs to define breakthrough positioning and then we take the journey with you.

Let Tonic become your marketing team

We are marketers who have transitioned into an integrated marketing, communications, e-commerce, and sales team over years of experience across industries and disciplines. This unique perspective informs our approach and has proven to be successful for clients big and small. We also have access to a virtual suite of experts from designers to lawyers to food brokers.

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The Markets We Serve

Tonic was created as a multidisciplinary food and beverage consultancy more than 20 years ago. Today, food and beverage clients still comprise the vast majority of our work. We’ve also branched out to clients in other industries, notably CPG, consumer health and new nutrition, and technology.

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Case Studies

We’ve been fortunate to have a series of interesting clients in diverse industries. Most of our work is for clients in the food and beverage industry. These case studies reflect the breadth of work we do as well as our strategic approach to embed with our clients, effectively becoming an extension of their marketing teams.

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Our Professional Services

Tonic provides a full suite of services in marketing, integrated marketing, corporate communications, public relations, sales, and operational support. We also provide specialized services in the food and beverage industry including packaging design, broker support, distribution, and more.

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The Tonic Spotlight

We work with our clients to capture the essence of a brand positioning using a proprietary process called the Spotlight Session. This process cuts through the clutter to create painless, breakthrough positioning and internal alignment around the toughest questions and challenges confronting your brand.