Tonic Partners played a transformative role in turning Flatout Flatbread into a $92 million brand and a category leader. As part of this journey, we guided the brand through two successful acquisitions, solidifying its position in the market.

From the outset, Tonic Partners provided a comprehensive suite of sales, marketing, and communications services, evolving Flatout from a regional brand into a national powerhouse. One of our most innovative strategies was leveraging influencers long before it became a mainstream marketing tactic. By identifying and collaborating with key voices in the health and wellness space, we built early consumer trust and brand loyalty, propelling Flatout’s growth.

Our marketing approach, which focused on influencer partnerships, helped the brand resonate with target audiences and stand out in a crowded market. Coupled with strategic sales initiatives, this approach significantly expanded Flatout’s national distribution and contributed to its impressive financial success.

By continuously adapting marketing efforts and maintaining a forward-thinking approach, Tonic Partners was able to establish Flatout as a dominant force in the flatbread category, achieving remarkable growth and market leadership.