Tonic Partners successfully launched Atoria’s Upcycled Mini Naan, which quickly gained recognition as a Nexty Award winner for its innovative approach to sustainability and food waste reduction. This groundbreaking product, made from upcycled ingredients, captured the attention of both consumers and industry insiders alike.

A key part of the strategy was securing exclusive distribution partnerships with leading companies in the sustainable food movement. Imperfect Foods and Misfits Market, two prominent grocery delivery services focused on reducing food waste, embraced the Upcycled Mini Naan as a featured product, allowing it to reach a broad audience of eco-conscious consumers. This exclusive distribution not only drove initial sales but also reinforced Atoria’s commitment to sustainability.

Additionally, Tonic Partners facilitated a co-branded distribution deal with Hungry Harvest, further expanding the product’s visibility within the upcycled and imperfect foods market. These strategic partnerships ensured that Atoria’s Upcycled Mini Naan was positioned as a leader in the growing upcycled food category.

Through innovative product development and carefully selected distribution channels, Tonic Partners helped Atoria’s achieve industry recognition, strengthen its brand in sustainability, and increase its footprint in the national market.