Tonic Partners partnered with EZ Oats to increase brand awareness and sales of their innovative oatmeal tortillas, a healthier alternative to traditional corn or flour tortillas. As part of a comprehensive rebranding strategy, Tonic Partners focused on creating e-commerce-driven marketing programs to expand the company’s online presence and retail success.

During the rebranding process, Tonic Partners identified a critical compliance issue with EZ Oats’ packaging labels. Acting swiftly, we worked closely with the EZ Oats team to ensure their labels met regulatory standards, helping the brand avoid potential setbacks while staying on track with its growth plans.

Simultaneously, Tonic Partners executed a series of targeted e-commerce campaigns that drove online engagement, resulting in increased sales and visibility across key markets. These efforts were supported by coordinated in-store promotions and partnerships, further solidifying EZ Oats’ presence in the health-conscious food space.

Thanks to Tonic Partners' quick action and strategic approach, EZ Oats not only resolved its compliance issues but also saw measurable growth in both online and in-store sales. Today, the brand is well-positioned to continue scaling as a leader in the healthy tortilla market.