Tonic Partners played a key role in launching the Flatout Hungry Girl line, a strategic co-branded partnership between Flatout Bread and the popular healthy eating brand Hungry Girl. This collaboration resulted in significant success, generating $3 million in revenue within the first year.

One of the standout achievements was securing Walmart as a major retail partner. Tonic Partners designed a targeted campaign to “wow” Walmart with the co-branded product, effectively positioning it as a perfect fit for health-conscious consumers seeking lower-calorie and flavorful options. The product's success not only boosted in-store sales but also heightened national awareness of the Flatout brand.

Thanks to this initiative, Walmart expanded its distribution of Flatout Hungry Girl products, making them available in more locations across the U.S. The increased distribution further amplified brand visibility and helped establish Flatout Bread as a leader in the better-for-you category.

Through innovative marketing and strategic retail partnerships, Tonic Partners delivered measurable growth and laid the foundation for long-term success, expanding both sales and brand reach.